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Hong Kong Economic Times interwiew The interview was conducted with Sebastian on the story behind the startup clarity/smart energyTM. Previously from the banking industry, Sebastian recalled energy drink was one of the essentials of his colleagues due to the long working hours and stressful work life. He then realized the majority options in the market are all packed with sugar and they are extremely unhealthy. Therefore, he decided to create his own brand and worked with a nutritionist from the Oxford University to bring together a formula that is all-natural and sugar free. He saw..


Sebastian Beer is creating a buzz with his new energy drink clarity/smart energy The article relates how the founder of clarity, Sebastian Beer came up with the idea of creating an all natural energy drink. During his career as a banker, he notices that there were no healthy alternatives for energy drinks on the Hong Kong market. The product, developped with the expertice of a Oxford University nutritionist and exclusively manufactured in New Zeland was launched in September. The focus has been on sales in high-end supermarkets (Market Place and Oliver's), hotels, local sports an..


"The new consuming culture", Capital CEO  In the feature story titled "the new consuming culture" in Capital CEO, Sebastian Beer, founder of clarity/smart energy shares his background as an investment banker and a sports enthusiast and tells his story of creating the all natural energy drink, which is currently the only one of its kind in the APAC market. The product targets affluent consumers and health conscious individuals. More people are conscious about what they eat and drink nowadays, however there is no energy drink on the market that is all natural with zero sugar, mak..


  After thorough research and preparation clarity/smart energy™ is finally ready.  What is it?  A uniquely formulated all natural energy drink produced in New Zealand, featuring our proprietary energy blend of naturally derived caffeine from green tea, green coffee beans and guarana fortified with vitamins and essential amino acids. Finally, an energy drink which is good for you – and can help you get through those moments when you need an extra boost, for staying sharp, juggling it all, working late, working out, or beating jetlag….whenever needed and ’on-the-go’! ..


This product is not intended to diagnose, treat, cure, or prevent any disease. Not recommended for children, pregnant and nursing women as well as individuals sensitive to caffeine.

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