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Our DNA

“For me the greatest beauty always lies in the greatest clarity.” GOTTHOLD E. LESSING


WHAT WE DO We give you a clear choice: highly useful natural products developed for today’s uncompromising lifestyle.

clarity/smart energy™ is a vitamin enriched all natural energy drink in two flavours in a shape and form convenient for consumption at any place, at any time – no refrigeration required.

The goal of our natural energy drink is to provide a clear head and mind in order to cope with our busier than ever lifestyles, whilst at the same time being uncompromising about the ingredients. In clarity/smart energy™ the ingredients are specifically selected to be safe, natural, and effective.

Our products are free of preservatives, artificial colours, artificial flavours, or artificial sweeteners. Always.

 

  • No preservatives
  • No artificial colours
  • No artificial flavours
  • No artificial sweeteners

 

HOW WE DO IT We develop our formulas with smart people: we have teamed up with nutritionists and scientists around the globe – from the US to the UK, HK, Australia and New Zealand to work on formulas that are highly effective and natural, and yet do not require refrigeration or use any chemicals.

We produce in a country and manufacturing site which are accredited for their natural products: our production partner is a member of the national industry organisation Natural Products New Zealand, which represents the natural products, functional foods, complementary medicines, cosmeceuticals and nutraceuticals industries – yet a further step to provide a premium quality product.

For more information about Natural Products New Zealand please refer to its website.

We keep on learning: we collect predominant health knowledge based on current research for future products as well as to improve our current offering. Rooted in our beliefs and attitudes, we never compromise on quality, which we value highly besides honesty, sustainability and simplicity – yes, in order to reach clarity.

 

OUR KEY PRINCIPLES…

NATURAL INGREDIENTS

We are uncompromising about sourcing natural ingredients. For this reason we have deliberately chosen to set up our production in New Zealand, which has rigorous standards for natural product certification, ingredient sourcing and manufacturing. You can find more detailed information about our ingredients here
 

SMART & NATURAL CAFFEINE

One of the active ingredients of clarity/smart energy™ is caffeine from green tea, guarana seeds and green coffee beans – this caffeine is 100% naturally derived. Caffeine is well known to stimulate cognitive functions and improve concentration and alertness. However excessive amounts of caffeine are not beneficial. Based on various studies conducted by government regulatory agencies throughout the world the average adult can safely consume 300-400mg of caffeine a day without experiencing negative health effects. Therefore we have chosen our caffeine levels at 120mg per drink. This is a distinctively lower level than many of our competitors with products reaching levels of up to 280mg per unit. It safely allows you to enjoy your daily consumption of coffee, tea or dietary supplements - together with clarity/smart energy™ – when needed! 
 

 

NOTHING HIDDEN

Having painstakingly developed a formula, which is both natural and safe, we intend to keep it that way. Some drinks on the market, while containing irresponsible levels of caffeine, also incorporate combinations of ingredients such as taurine and glucuronolactone, whose effects, combined with caffeine, are still unknown. The medical profession, although critical of these ingredient combinations, have yet to produce substantive research into this area - clarity/smart energy™ remains committed to not using combinations of ingredients whose effects on health continue to be uncertain.
 

 

clarity/smart energy™ FORMULA

Loaded with essential amino acids, a high concentration of Vitamin Bs and C as well as the added fermented papaya our formula was designed to fuel the thinking process and help the energy boosting qualities of clarity/smart energy™ while preventing the feeling of a crash, so commonly felt after consuming energy drinks.
 

 

ENERGY ‘ON THE GO’

clarity/smart energy™ does not contain any artificial preservatives or chemicals and yet grants a shelf life of 18 months while not requiring refrigeration. You can keep your supply of our drinks at your desk, keep one in your briefcase or handbag so that you have it at your fingertips whenever you need it, ‘On the Go’!
 

 

This product is not intended to diagnose, treat, cure, or prevent any disease. Not recommended for children, pregnant and nursing women as well as individuals sensitive to caffeine.

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