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Our Story

“A lack of clarity could put the brakes on any journey to success.” STEVE MARABOLI

clarity/smart energy™ was founded in 2014 by a group of people who are passionate about LIFE – highly energetic, hard working and yet health conscious. We were looking for healthy alternatives to stay energetic, ahead and alert, both physically and mentally, on days when tiredness catches up with us, jetlag is unbeatable, exhaustion sets in and sometimes we just need that extra boost for the gym session. We wanted something to carry around on us, just in case…

We wanted a small “good for you” energy drink as we were not looking for hydration of a classical beverage but rather a quick, effective and yet healthy “pick me up”. The products on the market did not tick all our boxes, and yes, we are hard to please. Most of the energy drinks on the market were too artificial and chemically based for us. Others which advertised themselves as natural, were either only partially natural or were simply unpleasant to drink. Some had excessive amounts of caffeine in them or others unexplained ingredients. A few products even needed refrigeration, making it impossible to keep them to hand, for that unexpected energy slump.

So we decided to take it into our own hands and the search for the Holy Grail began: a vitamin enriched all natural energy drink without any need for refrigeration. Although our discussions with the medical profession started at Oxford University and were followed by collaborations with nutritionists in the US and Australia, our uncompromising search for naturally sourced ingredients lead us all the way to New Zealand. That’s where clarity/smart energy™, a product committed to delivering Energy for LIFE, was transformed from an idea into reality. It has been a long journey and this is just the beginning.

We now each carry clarity/smart energy™ shot in our bags and briefcases, so that we are always, at any time… “On the Go”!

This product is not intended to diagnose, treat, cure, or prevent any disease. Not recommended for children, pregnant and nursing women as well as individuals sensitive to caffeine.

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